The Definitive Caribbean Guide is the Internet's No 1 Caribbean Travel Guide.
To find out about advertising with us please use the quick links below:
How can The Definitive Caribbean Guide help my business grow?
What is Definitive Caribbean?
The Caribbean traveller’s finest independent resource for researching, planning and booking with confidence. A singular exploration of the Caribbean with fine imagery, entertaining editorial, authoritative perspective and specialist insight...
What can it do?
Definitive Caribbean provides the perfect marketing platform for your product through:
Exposure:
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Highly placed on Google for major Caribbean searches
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Greater reach than any other Caribbean specific site
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Extensive PR for your brand through online marketing and social media
Environment:
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High quality, independent editorial by top journalists
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Visually stunning and easy to navigate
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Unrivalled richness and diversity of content promoting the region
Endorsement:
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Trusted source for travellers, the travel industry and press
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Credibility & integrity that endorses your product and helps to secure bookings
Showcase your business and stand out from the crowd with:
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Your own optimised editorial web page written by a leading travel journalist
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Full integration through island guides and special interests where relevant
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Inclusion in highly targeted year round online marketing activities
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Social media integration – Definitive Caribbean’s Channel is 4th most influential from the Caribbean on YouTube, 3rd on Twitter and with Facebook, niche blogs and forums driving specialist traffic
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Additional press resource, we are press, we talk to the press – and the press talks to us
If your target market is the traveller researching a holiday in the Caribbean, a prominent showing in The Definitive Caribbean Travel Guide endorses your product to secure your sale.
Why should you be featured on Definitive Caribbean? It…
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Is an affordable, specialist marketing vehicle with targeted, relevant traffic
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Does NOT charge commission fees
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Provides direct click-throughs for booking and enquiry generation
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Offers unlimited and free of charge click throughs
Whilst Google charges an average of £2.14 per click from general enquiries, the hundreds of referrals from Definitive Caribbean are free and incredibly hot leads.
To confirm your place or find out more…
Email us
Phone us (+44 (0)203 489 6028 / 490 4250)
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How do I get my business recommended?
To be awarded our coveted Recommended status means that you have been selected by one of the UK’s top travel journalists that write for The Definitive Caribbean Guide for the quality of your business and/or services.
How does my product or business qualify?
To gain ‘Recommended’ status your product or business needs to have been approved in accordance with the criteria set out below:
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by offering ‘best in class’ services and facilities in comparison to competing products and businesses in your category on your island and generally in the Caribbean
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by being known and inspected by one of the DC team so that we are able to put up a recommendation to one of our journalists,
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by being recommended by an accredited journalist known to the DC in-house team or one of the freelance journalists that regularly write for Definitive Caribbean, or by being known at first hand and inspected by one of our contributing journalists.
In order to maintain our integrity for impartiality and so that commercial concerns do not interfere with the recommendation process, the DC in-house team cannot act independently of a journalist to give recommended status to any person, product or business.
As a Recommended product or business you have the choice to upgrade your listing and become a selected partner. There are three levels of selected partner categories – Bronze, Gold and Platinum.
Services provided to Definitive Caribbean recommended partners are as follows:
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Options and services |
Bronze |
Gold |
Platinum |
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Email address and reciprocal weblink |
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Search priority over lower categories |
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Consumer ratings |
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Short intro for search results (up to 25 words) |
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Independent scene setter written by top journalist (minimum 75 words) |
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Fully optimized Landing Page |
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Business logo, geolocation pin, pricing range $$$, key facilities & amenities, CTO/CHTA icon |
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Images of your choice |
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x15 |
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Consumer reviews including automated screening, human moderation and right of reply |
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Commission free booking facility |
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Participation in our YouTube Partnership Programme |
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Online PR/Social Networking/Marketing services including Facebook and Twitter |
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Independent editoral by a top journalist |
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Integration throughout the site where relevant (i.e. from Special Interests) |
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Photo Essays - pictorial editorial |
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Guaranteed posting of your special offers and press releases within 24 hrs of receipt |
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PLATINUM partner selection
The criteria for selection as a Platinum partner is exactly the same as for a Bronze or Gold partner except that one of our freelance journalists needs to re-visit your property before we can accept your application or upgrade.
Not yet listed OR request an upgrade?
Contact us by email - and one of our team will be in touch with you within two working days.
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Directory Listings - Editorial Guidance | Standard Directory Listings and upgrades
The Definitive Caribbean team is happy to help you with introductions and business descriptions if you wish to upgrade your Free Directory Listing to Bronze or Silver level. In any event we reserve the right to edit all submissions in order to maintain DC style.
Services for Standard Directory Listings and Upgrades
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Options and services |
Bronze |
Silver |
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Email address and reciprocal weblink |
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Search priority over lower categories |
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Consumer ratings |
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Business intro for search results (up to 25 words) |
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Business description (up to 50 words) |
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Geolocation pin, pricing range $$$, key facilities & amenities, CTO/CHTA icon |
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Consumer reviews including automated screening, human moderation and right of reply |
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Images of your choice |
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Commission free booking facility |
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Here are some guidelines if you are writing your own introduction and business descriptions.
Introductions (All listings)
Introductions only come up in search results so they should be very short scene setters designed to give your potential clients enough information to encourage them to read more. We are happy to help you, but here are some guidelines:
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try to set the scene objectively in two sentences (max 25 words)
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include information such as the number of rooms or other key facts, and give reference to the setting and location.
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avoid using subjective adjectives and claims which you can’t support. Example: if you try to claim that you have ‘the best restaurant in Barbados’, this will be edited out! On the other hand, ‘reputed to be one of the best seafront restaurants in Barbados’, we are likely to let it stand.
Here is a good example of an introduction:
A luxurious 12-room hotel situated on Troy Hill with pool, restaurant, fitness room and in-room massages. All-suite accommodation. Great views, good for walkers and divers.
Business Description (Silver listings only)
Business descriptions are featured on your fully-optimised landing page. You can submit up to 50 words but we advise you to try to make your description distinct from your introduction by changing your phraseology and adding a little more detail. It is good to say who your business is best for and why.
Here is a good example which says it all:
Set on Troy Hill, overlooking The Bottom, this luxurious, Dutch-run hotel offers smart all-suite accommodation with panoramic views and in most cases a private Jacuzzi. Amenities include a large pool, good restaurant, fitness room and in-room massages. Best for couples, walkers and divers looking for magnificent views, escapism, and romance.
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Banner Advertising
Banner advertising is primarily extremely effective for branding awareness. An added bonus is to drive visits to your website from prospective buyers from a highly targeted audience. The trick is to make sure you choose the right spot within The Definitive Caribbean Guide for your banner – we will help you.
The site and its incoming links are Caribbean specific. The resource is used globally by travellers, Caricom residents, journalists and travel professionals interested in the Caribbean.
All banner adverts on our site appear on a rotating basis. Currently we will only accept three in a rotation. They need to be static. Advertising charges are on a fixed monthly cost.
Advertise on the home page
The Definitive Caribbean Guide offers two different home page banners:
Advertise on editorial pages
The Definitive Caribbean Guide offers several different opportunities to advertise on inside editorial pages:
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Leaderboard
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Skyscraper above the fold
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Skyscraper below the fold
Sponsor a Map or island guide
There are opportunities to achieve exceptional exposure by sponsoring one of our hugely popular island guide or map pages. For the best exposure of all, your company may opt to adopt and sponsor an entire island guide.
Book your Advertising now
Statistics are not yet available for the new website but please contact us for current details and for details of advertising opportunities.
For further details and assistance with booking your advertising please contact the advertising team.
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